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Photography: Lighting Interior Photographs
A photograph holds a composition and captures light. Throughout the years, the lighting style in my photographs has been soft, natural and light handed. Whether working with digital cameras or film cameras, the need is the same: to reduce the contrast between the highlights and shadows. I like the analogy of what we can see [...]
Art Direction: Cropping
Re purposing photos for the web requires making the perfect crop. I have always taken pride in my balanced compositions and how they would stand on their own. For many years I sought to make vertical compositions that worked great for the covers of books and magazines and excelled as a full page bleed. Now [...]
Marketing: Best Ideas for Your Website
A Web Plan
Stepping beyond the days of the photo portfolio your website needs to show prospective clients not only what you do but additionally your firm’s personality, its strengths, your process and uniqueness.
Like a business plan, having a web plan will help you focus on how you want to be perceived. You will need to [...]
Product Photography on Location
Brownstone Furniture is a mid-size furniture company embracing today’s global market realities. They commission fresh designs and work with a range of quality manufacturing partners. They then layer on stylish marketing and provide timely distribution fulfillment. Brownstonis on steady 20% growth path year over year.
For this two day photo shoot I brought my gear to [...]
Photo Styling: Real Simple
Following the lead of magazines like Real Simple and Dwell, here are examples showing a minimum use of styling elements. Florals are non traditional and not floral at all. Items are tidy and not placed askew. Quiet restraint, with a touch of the natural, rules the day.
Photo Styling: A Harmonious Palette
Styling interiors is much like finishing a puzzle, putting in the last piece to create a whole. Here are some examples of styling elements that blend in, add life, give texture and feel natural.
For me the elements of scale, color and texture need to come together supporting the balance and harmony of the space.
Art Direction: Samantha Lyman
These photographs showcase an editorial and graphic perspective of Lyman’s work with a San Francisco home in a series of duets.
Samantha, who has had her practice for three years in Ross, wanted me to create photographs that would be paired together on her website samanthalyman.com. She sought to showcase the broad strokes and tasty details [...]
Art Direction: Ironies Furniture
Ironies is a California based luxury furniture manufacture always at the design forefront. Here they show off not only great furnishings but also a clean modern take on styling.
The principals of Ironies and I took a great monochromatic assemblage of forms and textures and used a lighting and photography style to create a soft mood.
Photo Styling: Sub-Zero
Photographing a home to feel inviting and natural in a fresh style is truly an art form. Recently I shot a project for Sub-Zero, who wanted an editorial look for their magazine.
Here from Sub-Zero are styling guidelines that are right on the money and a great help in prepping for a photo shoot.
Photography should look [...]