Photographing a home to feel inviting and natural in a fresh style is truly an art form. Recently I shot a project for Sub-Zero, who wanted an editorial look for their magazine.
Here from Sub-Zero are styling guidelines that are right on the money and a great help in prepping for a photo shoot…
Photography should look warm, lived in, fresh, approachable, natural, and inviting. It should not convey a contrived, dramatic, or perfect image. Propping should follow this same “relaxed†approach.

Overall Objectives:
Less is more. The composition can be simple and still luxurious.
The purpose of all our photography is to:
• Inspire readers
• Make the room feel inviting
• Convey information
• Reveal how the kitchen functions
• Explain the layout
• Show the relationship of kitchen to adjoining areas

Props should:
• Look realistic
• Be logical
• Reflect a level of accessible good taste
• Use only natural flowers, and in moderation
• Bigger is better and less is more is our desired look
Props should not:
• Be moved from one shot to another
• Use lighted candles in day shots
• Be too messy, crowded, busy, hectic or overwhelming
• Combine incompatible objects (e.g. onions and bananas)
• Be clichéd, such as the dish towel draped on edge of counter
Details should:
• Show something not easily seen or not clear in an overall shot
• Use scale effectively
• Guide the eye to important features
