Photographing a home to feel inviting and natural in a fresh style is truly an art form. Recently I shot a project for Sub-Zero, who wanted an editorial look for their magazine.

Here from Sub-Zero are styling guidelines that are right on the money and a great help in prepping for a photo shoot.

Photography should look warm, lived in, fresh, approachable, natural, and inviting. It should not convey a contrived, dramatic, or perfect image. Propping should follow the same approach.

Overall Objectives:

Less is more. The composition can be simple and still luxurious.

The purpose of all our photography is to:
Inspire readers
Make the room feel inviting
Convey informationReveal how the kitchen functions
Explain the layout
Show the relationship of kitchen to adjoining areas

Props should:
Look realistic
Be logical
Reflect a level of accessible good taste
Use only natural flowers, and in moderation
Bigger is better and less is more is our desired look

Props should not:
Be moved from one shot to another
Use lighted candles in day shots
Be too messy, crowded, busy, hectic or overwhelming
Combine incompatible objects (e.g. onions and bananas)
Be cliché, such as the dish towel draped on edge of counter

Details should:
Show something not easily seen or not clear in an overall shot
Use scale effectively
Guide the eye to important features