A term borrowed from the film industry, Post Production is the process that takes a raw photograph and converts it into the corrected and final version of the photograph.
Post Production is done in my studio bringing together state of the art software, hardware and most importantly a digital assistant who has the mastery to make changes that become indistinguishable in the final photograph.
There is collaboration between the photographer on location and the digital assistant in the studio for communicating the look and feel that is sought in the final photograph. Working together, the photographer conceives the look and captures the raw elements that the digital assistant will use to create the final photograph.
Each photograph requires a minimum of ten minutes, an average of twenty minutes and not uncommonly 45 minutes for multi-function adjustments and corrections.
At it’s very basic Post Production will remove dust spots, convert the Raw file to universally used file types with color profiles at an average file size and aspect ratio.
Advance applications we use in Post Production exploit the many tools within the Photoshop software. A good example of such is shown at the bottom of this page where we created an “impossible shot” for Home Magazine by using our own laptop as a prop and filled in negative space by lifting the stool on glasses. The glasses and the cable that runs out of frame to the camera are then later removed and the stool legs extended to the ground. Sometimes, this kind of “MacGyver” solution to styling is required to get a shot where one might not expect to find it.
Examples are:
Removal of objects
Altering the composition by stretching and pulling it
Color correction both globally and specifically
Collage elements within the composition
Sophisticated adjustments to light and value levels
See our page “Photoshop for the Greater Good” for more comprehensive visual examples.
