Studio Livingston » advertising

Portraits on Location

David — Wed, 01 Apr 2009 17:34:52 +0000

Often as a part of telling the whole story or the story in itself, my portraiture work cares the same natural feeling as my interior photographs.

Shooting people on location for magazines, companies and corporations I create my portraits in situation and with the context of the environment. The subjects are captured with positive, open expressions, that are welcoming to the lens and viewer alike. I strive to maintain a similar lighting style as the rest of the photos from a given shoot. Art direction elements involve selecting the location of the portrait and helping with wardrobe selection, ultimately making it all look effortless.

Restaurant: Le Colonial in San Francisco

David — Tue, 08 Jul 2008 20:46:40 +0000

When restaurant Le Colonial wanted to update their website they needed a photographer who understood the food, felt the mood and could deliver photographs that are inviting. A lean team of just photographer and assistant created over a dozen shots in a day. The photographs had multi uses for Web, Print Ad & PR along with in-house banquet sales.

Here are some of the tasty offerings with more seen at lecolonialsf.com

Restaurant: Brix in Napa Valley

David — Mon, 30 Jun 2008 22:18:11 +0000

Brix Restaurant, the Napa Valley staple, recently under went a fresh and colorful face lift. The interiors were transformed in ten days and the menu is now farm to table fresh. The creative director heading up the change is David Gingrass with noted chef of Hawthorne Lane (now Two Restaurant).

Photographs for the website, magazine stories, and ads were created with close attention to capturing the feel of freshness and wine country casualness. Over two days of shooting, the tricky art direction required the same photographs to stand alone as either wide panoramic banner for web use or a traditional square/rectangle for print.

David Gingrass sought out my abilities to work collaboratively, be versatile and make fresh inviting photographs quickly.

www.brix.com

Art Direction: Ironies Furniture

David — Fri, 14 Mar 2008 18:55:15 +0000

Ironies is a California based luxury furniture manufacture always at the design forefront. Here they show off not only great furnishings but also a clean modern take on styling.

The principals of Ironies and I took a great monochromatic assemblage of forms and textures and used a lighting and photography style to create a soft mood.

Art Direction: Advertising Photography

David — Fri, 26 Jan 2007 00:35:57 +0000

Advertising photography needs to be memorable with a quick connection made to the viewer. For my San Francisco clients when photographing for the best magazine ads, I give thought to the needs of proportion and placement. Will the ad photo need to be vertical or horizontal? Will the photo be a bleed, where will the type and logo go? Then thought is also given to how well the photo works in other channels like a website and postcards. Following are examples of ads that I have done for my Interior Design and Furniture manufacture firms.

Photoshop: Collage

David — Fri, 26 Jan 2007 00:08:08 +0000

Removal, replacement and scaling.

Photoshop: Distortions

David — Fri, 26 Jan 2007 00:00:07 +0000

Parallax and Warping

Photoshop: Color Correction

admin — Thu, 25 Jan 2007 22:56:14 +0000