Here from Sub-Zero are styling guidelines that are right on the money and a great help in prepping for a photo shoot.

Photography should look warm, lived in, fresh, approachable, natural, and inviting. It should not convey a contrived, dramatic, or perfect image. Propping should follow the same approach.

Overall Objectives:

Less is more. The composition can be simple and still luxurious.

The purpose of all our photography is to:
Inspire readers
Make the room feel inviting
Convey informationReveal how the kitchen functions
Explain the layout
Show the relationship of kitchen to adjoining areas

Props should:
Look realistic
Be logical
Reflect a level of accessible good taste
Use only natural flowers, and in moderation
Bigger is better and less is more is our desired look

Props should not:
Be moved from one shot to another
Use lighted candles in day shots
Be too messy, crowded, busy, hectic or overwhelming
Combine incompatible objects (e.g. onions and bananas)
Be cliché, such as the dish towel draped on edge of counter

Details should:
Show something not easily seen or not clear in an overall shot
Use scale effectively
Guide the eye to important features

Hotel Renew has an urban vibe of a W Hotel without the attitude. The smallish room plates from the seventies were kept but the room interiors were fully outfitted with precision mill work. The interior designer Jiun Ho’s elements are sophisticated and simple with a nod to the understated principals that might be found in a Kyoto Ryokan.

My hotel photography used this clean and understated approach with minimal photo styling. The collection of photographs below match the art direction style of Interior Design Magazine where these photos were submitted.

www.jiunho.com

www.hotelrenew.com

Interior Design Magazine

Trip Advisor

Taking the limited still photographs from the day of shooting I created extra vignettes from within the photos and later interviewed her in her studio for about an hour. Filming, production, editing and titles took eight hours.

To its greatest degree ever we are finding viewership increasing online and are finding print readership in decline. Yet more eyeballs are looking at more media than ever before. Successful publishers will be the ones adapting these trends by creating revenue streams to maintain their publications.

Interior designer Marc Melvin asked that I photograph this very modern home in Marin so he could submit the project to Western Interiors Magazine. While the home had been published before with mostly exterior photos commissioned by architect Stanley Saitowitz, what I call the complete home story had never been told.

Western Interiors liked what they saw and scheduled an extensive two day shoot, the day before their shoot the magazine was sold and the project is now on hold as the new publisher takes control.

The project is still great and fresh and will find publication someday if not in Western Interiors then somewhere else. Here are some of the photos that got Western Interiors hooked…

www.marcmelvindesign.com

The term Hi-Def is popularly used to speak of the quality of high definition video seen in HDTV, digital TV and digital Movies. With increase computer capacity the large digital file can be used with more information this renders images with greater detail and dynamic range.

So to in my still photography practice, the term Hi-Def can be used for the process and equipment needed to give the highest quality of photos for large format uses such as a two page spread in a magazine. These large file photos have greater clarity, color saturation and greater detail in highlights and shadows. The Hi-Def image starts with state of the art Digital camera, costing tens of thousands of dollars, coupled with a studied process of careful crafting the photos composition, adjusting the styling and adding lighting, finally the photo under goes post-production back in the studio with Photoshop software.

A Low-Def photo is one that might be taken with a point and shoot camera or a moderately prices single lens reflex camera (SLR).
These photos most likely are taken quickly, without any or little additional lighting. These “handheld shots” might have digital file size 10-25 % that of a Hi-Def photo and very little post-production time will be given to these photos. Low-Def photos should not be reproduced greater than 8×10 inches and rarely would these Low-Def photos be reproduced in a magazine. These Low-Def photos however look fine within a video montage and when watched on most computer screens the viewer would not know the difference.

Following are examples of the two types of photos taken this winter near Lake Tahoe. Shooting for interior designer Kathy Geissler Best and architect John Malick the 1 ½ day shoot captured over 60 photos.

I have selected 6 of the Hi-Def photos...

And 6 of the Low-Def...

Like the principals of a good painting, re-cropping a photograph seeks to maintain balance, create quiet tension and keep a strong focal point. Years ago I would visit the great museums and study how old masters dealt with the edges of the frame, a skill I use today.

Andrew Fisher and Jeffrey Weisman make up the very chic San Francisco design firm Fisher Weisman. In their wine country home above the Russian River in Sonoma County they bring city elegance to country casual. Here I have made examples of photos from their original vertical format by cropping them into a horizontal format with a 3 to 4 aspect ratio. Vertical or horizontal this home is always a treat to see.

These photographs were seen in the San Francisco Chronicle and Paper City magazine.

www.fisherweisman.com

Here are the original vertical images before they were cropped into a horizontal 3x4 format.