Interior Photographer San Francisco » photoshop

Product Photography on Location

David — Thu, 12 Aug 2010 21:40:00 +0000

Brownstone Furniture is a mid-size furniture company embracing today’s global market realities. They commission fresh designs and work with a range of quality manufacturing partners. They then layer on stylish marketing and provide timely distribution fulfillment. Brownstonis on steady 20% growth path year over year.

For this two day photo shoot I brought my gear to the Las Vegas World Market and Brownstone’s showroom. On the last day of a trade show we set up 12 foot wide seamless white paper and created a photography studio on location. Working quickly with a couple of guys, the furniture was placed on the paper, I then worked with the lighting and camera to frame these compositions

Working in today’s compressed product to market cycle, the photography is crucial to marketing efforts. By bringing the studio to the product we shaved of weeks getting these photos to Brownstone’s clients.

Restaurant: Pampus in Palo Alto

David — Fri, 09 Jul 2010 21:00:34 +0000

The team of designer Matthew Leverone and Fink Architecture wanted clean interior architectural photographs showing their collaboration on Pampas Restaurant in Palo Alto. With the benefit of large skylights and in-house post production capabilities of Photoshop we created a great set of images in a half-day of shooting.

Photoshop: Collage

David — Tue, 26 Jan 2010 03:08:08 +0000

Removal, replacement and scaling.

Photoshop: Distortions

David — Tue, 26 Jan 2010 03:00:07 +0000

Parallax and Warping

Art Direction: Cropping

David — Mon, 01 Dec 2008 18:47:13 +0000

Re purposing photos for the web requires making the perfect crop. I have always taken pride in my balanced compositions and how they would stand on their own. For many years I sought to make vertical compositions that worked great for the covers of books and magazines and excelled as a full page bleed. Now with website templates favoring square and horizontal compositions, vertical photos need to be re-cropped to fit these templates.

Like the principals of a good painting, re-cropping a photograph seeks to maintain balance, create quiet tension and keep a strong focal point. Years ago I would visit the great museums and study how old masters dealt with the edges of the frame, a skill I use today.

Andrew Fisher and Jeffrey Weisman make up the very chic San Francisco design firm Fisher Weisman. In their wine country home above the Russian River in Sonoma County they bring city elegance to country casual. Here I have made examples of photos from their original vertical format by cropping them into a horizontal format with a 3 to 4 aspect ratio. Vertical or horizontal this home is always a treat to see.

These photographs were seen in the San Francisco Chronicle and Paper City magazine.

www.fisherweisman.com

Here are the original vertical images before they were cropped into a horizontal 3x4 format.